As some people may be aware, giant soup company Campbell recently started advertising in gay media, like The Advocate. The advertisements were like any other niche-style marketing campaign, and featured Chef Lea Forant with her son Eli and her partner Carolyn.

But even something this simple, has drawn the attention of the Christian-Conservative group American Family Association (AFA).

The AFA is famous for pushing companies to stop advertising in “pro-gay” media, we may recall their infamous 2 year boycott of Ford Motor Company (what, don’t you remember this?) which ended this past March when Ford stopped advertising in gay media. Although Ford stopped ALL of it’s niche-marketing campaigns because of the economy.

Or how about the oh-so-successful boycott of McDonalds? The 6 month boycott was ended in October when the AFA claimed that the McDonalds promised them they would remain neutral in the fight for LGBTQ rights (statement has never been confirmed by McDonalds).

But now they have turned their “powerful” gaze onto Campbell Soup Company. Writing in an Action Alert to their members, they claim that “Campbell Soup Company has openly begun helping homosexual activists push their agenda,” and that Campbell is giving “their approval the entire homosexual agenda.”

The AFA has even gone as far as to claim that, “Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support.”

For their part, Campbell Soup Company is remaining steadfast of their position that they are trying to make more money, and that gay money is the same as straight money.

So there you have it, THE BATTLE RAGES ON! Ha Ha.


3 responses to this post.

  1. Well, I have been saying that we should quit with the ever-expanding acronym LGBTQA and just start calling ourselves alphabet soup….


  2. Posted by alibeast on December 30, 2008 at 12:39 pm

    lol thanks misty. in that funny/sad way, alphabet soup is so true.

    i’ve always noticed sponsors brave enough to advertise in lgbtqa magazines, shows, etc. in this money-driven world, simply putting out a soup ad can be an incredibly brave and risky act. i commend those corporations. though at the same time, in the black and white world of business numbers, one always has to keep in mind that they are just smarter for realizing an untapped market potential: i.e. us. we have money to spend, and a business would almost HAVE to be stupid to not want that money.

    oh what a world, what a world.


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